Maybe you decided as your New Year’s resolution to eat blueberries every day on your vanilla flavored active-culture yogurt.

"Get to the point. You are really backing into this story."
“Get to the point. You are really backing into the lead of this story.”

Great idea! Blueberries are high in nutrients, low in calories, taste delicious, highest in antioxidants of all common fruits and vegetables and may fight cancer, lower blood pressure and prevent heart disease.

Bad idea! Blueberries are among those fruits with the highest content of pesticides, according to an Environmental Working Group analysis.

What to do? You could: (1)  give up blueberries,  (2) try using mind over pesticides or (3) drive to Brentwood, where the hoy polloi is entitled to eat organic food from The Fresh Market.

The answer will soon be none of the above. The Fresh Market, an upscale, gourmet grocery chain, is coming to Murfreesboro. The company, which was founded in 1982, operates more than 170 stores in 27 states, including the one in Brentwood. The Fresh Market is known for its quality fresh food and vegetables, extreme customer service and warm atmosphere — including classical music in its stores.

Almost nothing but praise from the planning commission

The city’s planning commissioners approved both the initial and final design review for the 21,868 square foot store on 18 acres at the Oaks Shopping Center on N. Thompson Lane. The company will remodel the old Bed, Bath and Beyond outlet, which that chain abandoned when it moved to The Avenue.

Margaret Ann Green, one of the city’s principal planners, said the accelerated approval process was possible because The Fresh Market is planning to do only modest changes to the facade of the one-story building, provide an outdoor dining area in front of the store, add some attractive e cart corrals in the parking lot and put a waste receptacle behind the building.

Opening set for August

Jim Powell, a zone manager for the North Carolina-based grocery chain, said the hope is to have the store open and ready for business by next August.

“We won’t be making a lot of changes to the front of the building,” Powell said. “We just want it to look like a Fresh Market rather than a Bed and Bath”

The only negative comment came from Planning Commission Chairman Bob Lamb, who said the striping for turn lanes from the center onto Robert Rose Drive, Medical Center Parkway and N. Thompson Lane has worn away, and he would like to see the exits restriped. He said the need for this work will grow because he expects the store to draw a lot of traffic into the center.

The applicant replied that the exits are private property outside its control but pledged to work with the shopping center to address Lamb’s concern.

In a customer satisfaction survey conducted by Consumer Reports magazine, The Fresh Market got high marks in everything but its pricing. Basically, its stores cater to shoppers who are willing to pay more for quality foods, personal attention and a pleasant shopping experience.

 

 

 

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