What’s in a name? Maybe a rose would smell the same by any other name to Shakespeare, but picking the right name is important in the development business.

After all, Google was once called BackRub.

"What about the Belgian chocolate compay that changed its name to ISIS in 2013 and then had to swicth again?
“What about the Belgian chocolate company that changed its name to ISIS in 2013 and then had to switch names again?

The idea is to use a name that makes a prospective homebuyer want to drive out and look at your homes. Once you have him on the site, the battle is half won. It doesn’t hurt that once he is out there it might give him a good feeling to think he lives in Sherwood Forest — even though there isn’t a tree in sight. Trees are good.

We have a shopping center on Thompson Lane called The Oaks. Maybe there is an oak there. I haven’t checked it out, but it’s nothing like a grove of stately trees. The Avenue Murfreesboro evokes an image of the upscale stores on New York City’s Fifth Avenue.


Sun and Sol seem to be popular words, although many of the homes at Sunset Ridge can’t see the sun go down because of a big warehouse wall west of them.

I once lived near a subdivision called Surfside in California, even though we were an hour away from the Pacific Ocean.The closest thing to a beach there was a guy who had filled his small front yard with pebbles and a palm tree so he wouldn’t have to cut the grass.

We have at least 11 subdivisions in the Mufreesboro area with the word “cove” as part of the name. I doubt any are near water. Water is also good.

The condos that are searching for a name

“Point” seems popular, but it is even more appealing if spelled  “Pointe” as in Crown Pointe, Forrest Pointe (that’s like a double word score in Scrabble) or Victory Pointe. “Estates” is also a winning choice even if the lots are small.

"Finally, we get to ye olde pointe of all this."
“Finally, we get to ye olde pointe of all this.”

English names are a sure bet. It’s as though we like to think  we are hanging out with Robbin Hood or the cast from Downton Abbey. We have Cambridge, Sheffield Park,  and Stratford Place.

Which brings us to a 43-unit multi-family deveopment listed on Thursday’s planning commission agenda as Buford on Main.

Chaiman Bob Lamb explained that despite the development’s listed title it is really called Center Point — presumably without the “e”.

“It was originally called East Main Townhomes,” Mathew Blomeley, one of the city’s principal planners, said. “We asked them to change the name because there is already an East Main Townhomes next to the Boulevard Bar and Grill. They changed it to Center Point, but we already have a Center Point. We’re going to ask them to change it again. ”

Pick a name! Any Name!

It’s important not to have the same name as an existing development so emergency vehicles don’t get confused, Blomeley added.

“I’m open to suggestions,” joked Matt Taylor, vice pesident of SEC, Inc., who represents the developer.

“How about Matt’s Condos?” suggested Lamb.

“I don’t think so. We want something that will sell,” replied Taylor, laughing.

There has been a playful tradition on this council of teasing Vice Mayor Doug Young about his age and length of service with the city. Councilman Eddie Smotherman’s suggestion for a name was definitely in that vein.

“How about ‘Young Senior Living?'” he said.