“The city is not attracting that many white collar jobs,” Councilman Eddie Smotherman
A planning consultant has told city leaders that the old rules don’t apply any more when it comes to attracting quality companies with high-paying white collar jobs.
The trusted formula was that cities attracted companies by offering tax breaks and other inducements the same way they compete for sports franchises. Workers naturally followed these companies, locating where well paying jobs were plentiful.
According to the consultant, the Texas-based Kendig Keast Collaborative, that formula has been stood on its head. The best companies are now following the most talented workers. Instead of enticing companies to locate here, Kendig Keast says, the best approach is to make Murfreesboro an exciting place where young, urban professionals want to live.
So how are we doing?